Branding agencies are teams of people that will create the foundations for your brand. They start by creating your brand strategy, defining who you are as a business and what sets you apart from your competition. Then they will create your visual identity, the logo, colors and design elements that define your brand. They will make sure these assets are consistent across all touchpoints. For example, the Chanel logo always makes you think of class, sophistication and Coco Chanel – because of this it is a powerful branding asset.

A branding and advertising agency will also help you develop your tone of voice and messaging. They will make sure that your marketing materials, website and social media are all in alignment with your brand image and delivering the right message to the right audience.

Advertising agencies take your brand image, messaging and values and then use different social media and other marketing strategies to create a campaign that will increase your reach and grow your customer base. They will usually employ copywriters, designers and account planners who will all work together to bring your campaign to life.

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When it comes to choosing a branding and advertising agency, look for one that has the expertise and experience in your specific industry. Whether you are looking to establish your brand identity with a branding agency or want to boost sales with an advertising agency, it’s important that the firm understands your fundamental needs and long-term goals.