When a business sells its products and services directly to other businesses, rather than to individual consumers, it is engaged in business-to-business (B2B) transactions. These transactions may include the sale of raw materials, components and parts used in manufacturing another company’s final product, such as automobile tires, electronics or hoses sold to auto manufacturers. B2B transactions also can include the sale of services such as advertising or consulting. Read more : b2b email list mylandingpages.co

These transactions are generally conducted through sales representatives or ecommerce platforms. B2B purchases are often larger and more complex than those involving retail consumer goods, and the sale of some products requires long-term contracts. In addition, many buyers use Request for Proposals (RFPs) or tendering processes to acquire goods and services.

B2B vs. B2C: Key Differences and How They Impact Your Strategy

Companies that engage in B2B transactions typically are categorized as wholesalers, distributors or manufacturers. Many of these businesses produce and/or manufacture goods that other companies use for their own operations, such as raw materials, parts and components or finished goods, like automobiles or office furniture. Other B2B companies create or provide services that other businesses utilize to conduct their own operations, such as marketing firms or software as a service (SaaS) providers.

Some B2B companies sell their goods and services to retailers, such as bead manufacturers that package their beads for costume jewelry makers who then sell the beads in bulk to craft stores or one-at-a-time to online shoppers. Other companies offer services to other businesses, such as property management, cleaning or insurance.